Board of Directors

Robert Catell: Mr. Catell is the former Chairman and CEO of KeySpan Corporation and KeySpan Energy Delivery, the former Brooklyn Union, and former Chairman, National Grid, U.S., following the acquisition of KeySpan by National Grid. He currently serves as Chairman of the Advanced Energy Research and Technology Center (AERTC) at Stony Brook University, New York State Smart Grid Consortium, Cristo Rey Brooklyn High School, Futures in Education Endowment Fund, and the New York Energy Policy Institute’s Advisory Council (NYEPI). Mr. Catell serves on the NYS Economic Development Power Allocation Board (EDPAB), Brooklyn Community Foundation, City College of New York 21st Century Foundation, and the Colin Powell School for Civic and Global Leadership.

Eddy Zervigon: From 2012-2015, Mr. Zervigon was a Managing Principal and founding member of Alta Loma Energy LLC, a New York-based advisory firm focused on providing alternative energy solutions to meet the critical needs of those counties in New York and New Jersey affected by Hurricane Sandy. Prior to that, he was a Managing Director in the Principal Investments Group at Morgan Stanley, the Firm’s proprietary investment arm, where he was employed from 1997-2012 in various capacities. He was responsible for some of the group’s largest and most profitable investments and had significant portfolio company involvement, working with management on all aspects of the formulation and financing of the business plan, including hiring and negotiating management contracts with senior executives. Prior to attending the Tuck School, he was a Certified Public Accountant at Coopers & Lybrand in the Miami office. Mr. Zervigon currently serves on the Board of Directors of DigitalGlobe (NYSE: DGI), Bloom Energy and Socialform, Inc. (

Adam Haber: Adam is presently running for New York State Senate. Adam has also had a long career in finance. He traded commodities for over two decades on several different New York exchanges, is a principal in the real estate merchant banking firm Scanlan Kemper Bard (SKB) and is an active Angel Investor and advisor to several start-up companies. He is also owner of two Manhattan restaurants: Aldea, which has a Michelin star; and Lupulo, its sister restaurant. Mr. Haber has been a trustee on the Roslyn School Board since 2009. He also serves as a board member of All Hands Volunteers and the Lloyd Magothy Water Trust, and as a board advisor on S.T.R.O.N.G. Mr. Haber has a Bachelor’s Degree of Science with a concentration in Finance from SUNY Albany and a Master’s Degree in Political Science from LIU Post.

Craig Richardson, CEO, Prior to launching, Craig was the Managing Director for Stadium Capital Finance, a sports marketing subsidiary of Morgan Stanley. While there, he developed an annual fundraising golf event with former NY Giant Harry Carson, aptly named “Just Rivals Golf Classic”. The event, which is now in its 8th year, puts the top rivalries from the NFL on the golf course to help raise money for select military causes. The success of these live events, and the smack talk between the athletes became the inspiration for Craig has also worked for Credit Suisse, as well as headed up all marketing and business development for Leigh Steinberg Sports Management, which was at one time the largest sports agency in the country, representing over 350+ athletes in the NFL, MLB, NBA and Boxing. During and immediately after college, he created and sold the Video Vegetables/Couch Potato dolls, which turned out to be one of the largest marketing fads in the US during the 1980’s. Craig holds a BA and an MBA from Duke University. He serves on the board of the Fritz Pollard Alliance Foundation, Just Rivals Golf Classic, and Chairs the Police Unity Tour Chapter X fundraising committee.

Board of Advisors

Carol Alt, Senior Advisor to CEO: During the 1980s Carol appeared on over 500 magazine covers, becoming one of the most famous models of her era, attaining Super Model status. She has been the face of ad campaigns for Diet Pepsi, General Motors, Cover Girl Cosmetics, Noxzema, Hanes, Givenchy and numerous others. She was the first model to produce her own line of posters and calendars. She has appeared in a variety of films, written two books, two books, was a contestant on the Celebrity apprentice, founded Raw Essentials, a skin-care and beauty products line and in 2013, joined the Fox News team with her own half-hour Saturday afternoon TV show, A Healthy You & Carol Alt, which covered her own experience and knowledge about wellness and longevity.

Jason Sinnarajah, Senior Vice President, Ziff Davis: Jason leads all leads strategy and development, managing major growth partnerships with global digital media partners and emerging Silicon Valley partners in areas such as internet of things, ad technology and messaging platforms. Prior, he headed up Strategy and Analytics for the Cleveland Indians and was the Strategic Partnership Manager for Google. He has an MBA from UVA’s Darden School of Business and received a BA from Boston College.

Stephen Master, Senior Vice President, Nielsen: Stephen Master is a Senior Vice President at the Nielsen Company and runs the Sports Group. The Nielsen Sports Practice works closely with every major sports property including the USOC, NASCAR, NFL, NHL, NBA and Major League Baseball as well as leading companies/brands that invest in sports sponsorships & media such as Anheuser Busch, Procter & Gamble, Pepsi and Unilever. Prior to joining Nielsen, Stephen was the VP of Business Development of Corporate Sponsorships at the National Football League. Before the NFL, Stephen worked at Octagon Worldwide as the VP of Marketing Solutions. Mr. Master also previously worked at the National Basketball Association, where he served as the Director of Business Development in the International Group.

Jeff Rosenblum, Co-Founder, Questus: Jeff is a pioneer, a disruptor, and widely regarded as one of the leading innovators in the field of digital marketing. Jeff has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising. As a Founding Partner of Questus, Jeff focuses on developing processes to break down boundaries between research, strategy and creative, which has produced industry-changing results for brands like Capital One, General Mills, the NFL and Suzuki Motorcycles. Jeff regularly contributes to Ad Age and iMedia Connection; presents at industry conferences, including IAB, Webcom, Adweek, and TEDxTalks; and has guest-lectured at NYU and The London Business School. Every few years, Jeff takes on an insane challenge like jumping in the Atlantic Ocean in the middle of winter to raise money for the Make a Wish Foundation, and running an Olympic triathlon with no training, and getting punched in the face as part of the Vermont Toughman Competition. Jeff is on the Advisory Board for the New York Chapter of the Make a Wish Foundation and lives in New York City with his wife and two kids.

Marc Appleman, Chief Executive Officer, HOME: The Baseball Experience Marc joined HOME: The Baseball Experience in July 2018. HOME: The Baseball Experience will be a one-of-a-kind immersive, technology-based baseball attraction in the Phoenix area. It will focus on how the game is played today rather than major in its history. The intent is to reinforce the emotional connection people have with the game and to deepen everybody’s understanding of it. Marc was named the Executive Director of SABR in 2010 and was named Chief Executive Officer in 2015. Marc's broad-based career began as a sportswriter who covered baseball for the Los Angeles Times San Diego Edition. He honed his skills in digital media and sports content development as the Senior Coordinating Editor and Director of SportsNation at ESPN New Media, the Director of Programming at AOL Sports, Managing Editor of, and as a writer/editor for Sports Illustrated for Kids.

Chad Cascadden, Principal, Integro Insurance, NY Jets (retired): After graduating from the University of Wisconsin at Madison in 1995, Chad joined the New York Jets. While playing for the Jets, he earned all-rookie honors as a special teams player and eventually became a starting linebacker. Chad retired from the NFL in 2000 and is now a Principal of Integro Insurance Brokers, a global, multi-specialty insurance brokerage and risk management services firm. Integro provides a full range of retail property/casualty (P/C) brokerage and alternative risk transfer services. Clients are spread across a variety of different industries including Real Estate, Financial Institutions, Private Equity, Hedge Funds, Energy, Healthcare, Manufacturing, Aviation, and Education. Chad also hosts several shows on the SNY network.

Bill Squadron, Former CEO Bloomberg Sports: Bill Squadron has been an executive, government official and attorney in the telecommunications, sports and media fields for more than 25 years. From 2009-2015 he served as the President of Bloomberg Sports. Prior to Bloomberg Sports, Mr. Squadron headed advanced media and technology in North America for IMG. From 1997 to 2003, Mr. Squadron was co-founder, Chairman and CEO of Sportvision, Inc., which remains the premier provider of technologies that enrich sports telecasts. In 2001, Ernst & Young named Mr. Squadron New Year City Entrepreneur of the Year in the media category. Before founding Sportvision, Mr. Squadron was Senior Vice President, Strategic Planning, at News Corporation.